General Manager, Analytics & Optimization, Delphic Digital
Anita Garimella Andrews is a senior Internet marketing and product management executive with 15+ years experience. She has expertise in analytics, building B-to-B and B-to-C platforms, e-commerce, social gaming and viral metrics optimization, search and advertising, user experience design, online marketing, and social networks. She was most recently Founder & CEO of Sepiida, an analytics and Internet marketing optimization company, whose clients include Zynga Games Network, Ryzing, JumpRamp Games, Haymarket Media, Coveroo, and Real WaterSports. Sepiida was acquired by Delphic Digital in 2012, and she is now General Manager of Analytics & Optimization at Delphic.
Before Sepiida, she was VP of E-commerce at Nutrisystem. Prior to that, she headed product management for Ingenio, acquired by AT&T/YellowPages.com, as well as Wallop, spun off from Microsoft’s private ventures arm.
Anita holds a Master’s Degree in Computer Science from Stanford University, and earned her B.A. from New York University, majoring in Politics with a minor in Mathematics. She is a member of Mayor Nutter’s Digital Philadelphia task force and also serves on the Boards of the Alliance of Women Entrepreneurs (AWE) and The Enterprise Center. She teaches product management and online marketing internationally.
Anita won the Rising Star Award as a 2011 Woman of Distinction from the Philadelphia Business Journal. In addition, Sepiida was named one of the Top 50 Minority-Owned Businesses in Philadelphia in 2011.